The exhibition introduces the culture of Buon Ma Thuot coffee capital
To celebrate the 120th anniversary of the establishment of Dak Lak province, the exhibition "Buon Ma Thuot - Land of the best Robusta coffee beans in the world" has officially opened and is open from now until June 2024. This is also one of the activities of Trung Nguyen Legend Group to pay tribute to the land of its founding, and continue to affirm its commitment to accompany Buon Ma Thuot city and Dak Lak province to build Buon Ma Thuot to become "The Coffee city of the world" according to Conclusion No. 67-KL/TW of the Politburo..
The exhibition "Buon Ma Thuot - Land of the best Robusta coffee beans in the world" brings interesting experiences about coffee and the unique indigenous coffee culture that makes a special impression on visitors.
The exhibition has brought interesting experiences to help domestic and international visitors understand more about the soul of the land, the soul of water, the soul of people, and the soul of the profession of the coffee capital of Buon Ma Thuot through the journey of discovering 3 spaces "Buon Ma Thuot". Ma Thuot - the place that nurtures the best Robusta coffee beans in the world", "Buon Ma Thuot – The Coffee city of the world", "Trung Nguyen Legend – The Energy Coffee that changes lives".
A display space, recreating the culture of the indigenous community of the Central Highlands at the exhibition.
On the opening day of the exhibition, visitors can experience many unique indigenous cultural activities of the Central Highlands people such as pounding rice, farming, going to the wharf to get water at the "Central Highlands Living" space, as well as like immersing yourself in a community festival echoing the legendary gongs of the Central Highlands... On this occasion, precious books in the life-changing foundation bookcase of Trung Nguyen Legend Group were also given to visitors to the Museum. The world of coffee is a meaningful gift at the beginning of the new year, bringing intellectual energy and inspiration for positive living.
Hometown of the world's best Robusta coffee beans
With natural conditions and soil that are especially favorable for Robusta coffee cultivation and crystallizing the essence of heaven, earth, nature, and indigenous people's culture, Buon Ma Thuot is considered the homeland of "Robusta coffee beans". the best in the world, the largest Robusta coffee growing region in the country with more than 30% of total output", contributing to making Vietnam a coffee powerhouse "accounting for more than half of the global Robusta coffee supply" ( According to Discovery in the movie "Coffee Dao").
At the exhibition, domestic and international visitors can experience the taste of "the most delicious famous Robusta coffee in the world" in excellent energy coffee cups researched and created by Trung Nguyen Legend from coffee beans. Robusta Coffee Buon Ma Thuot. In particular, the exhibition gives visitors interesting information to better understand the geographical, natural, soil conditions as well as the indigenous culture of the Ede, J'rai, M' ethnic groups. Nong, Xo-Dang, Bru-Van Kieu,... along with unique cultural features, festivals, customs,... have contributed to creating the distinct flavor of Buon Ma Thuot Robusta coffee beans, a unique cultural feature. coffee here.
Buon Ma Thuot is the place that produces "the best Robusta coffee beans in the world", and is becoming the "The Coffee City of the World" praised in "The Tao of Coffee" produced by Warner Bros. Discovery produced, broadcast globally at the end of November 2023..
Along with the right policies from the Government to localities to help develop coffee regions and improve the quality of coffee beans, the value of Buon Ma Thuot Robusta coffee is increasingly appreciated and loved globally through Creative coffee products that fully encapsulate the rich, distinct flavor of Buon Ma Thuot Robusta coffee. Accordingly, for the first time, nearly 300 energy coffee products under the brands Trung Nguyen, G7, and Trung Nguyen Legend are being loved in more than 100 countries and territories, contributing to enhancing the value of the Buon Coffee brand. Ma Thuot and Vietnamese coffee culture are introduced within the framework of the exhibition.
Vision to become “The Coffee City of the World”
Not only is it the homeland of "the best Robusta coffee beans in the world", the land of Buon Ma Thuot converges elements of natural landscape, historical value, unique cultural identity, rich in potential and internal strength. is gradually becoming the "World's Coffee City" according to Conclusion No. 67-KL/TW dated December 16, 2019 of the Politburo with the attention of the government, local authorities and the companionship of Typical businesses like Trung Nguyen Legend.
At the exhibition, Trung Nguyen Legend's efforts and commitment to realize the vision of making Buon Ma Thuot become "The world's coffee city" with "7 initiatives for the global coffee industry", “5 core pillars to build the “The Coffee City of the World” are introduced to visitors. Imprints of the coffee capital of Buon Ma Thuot in the movie "The Tao of Coffee" by Warner Bros. Discovery produces global broadcasts such as: Buon Ma Thuot Coffee Festival, majestic Dray-Nur and Gia Long landscapes, iconic works of the World Coffee Museum, Coffee Village and advanced products and services. Coffee has become culture, art... being invested and developed is also introduced, creating a special impression in the hearts of tourists about the culture and vitality of the coffee capital of Buon Ma Thuot.
Miss Tieu Vy, Miss Intercontinental Bao Ngoc, runner-up Hoang My accompanied thousands of people and tourists to honor coffee trees at the 8th Buon Ma Thuot Coffee Festival, participation, attracting nearly 90,000 visitors" (Discovery)
Buon Ma Thuot city is home to the best Robusta coffee beans in the world, converging elements of landscape - history - culture and has an ecosystem that harmonizes people - nature.... With the determination, efforts and joint companionship of the state, local authorities, communities and businesses, we have been creating favorable conditions for Buon Ma Thuot, the hometown of "the best Robusta coffee beans in the world", to become into the "Coffee City of the World", where billions of coffee lovers around the world gather.