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On November 23, 2023, Trung Nguyen Legend Group organized the event "5 years - 5 million visitors - Millions of gratitude to coffee lovers and enthusiasts" to celebrate the 5th anniversary of the opening of the World Museum coffee (November 23, 2018 - November 23, 2023) and 20 years of G7 conquering the globe (November 23, 2003 - November 23, 2023). The event was honored to welcome the leaders of Dak Lak province, Buon Ma Thuot City, the 5th of the Miss Grand International 2023 contest, along with distinguished guests and thousands of tourists. Pupils and students in Dak Lak province attended.

The World Coffee Museum welcomes its 5 millionth visitor

The World Coffee Museum is a special project under the Coffee City project built by Trung Nguyen Legend Group in the coffee capital of Buon Ma Thuot, home of the best Robusta coffee beans in the world. Officially put into operation on November 23, 2018, now after 5 years of operation, the World Coffee Museum has become a tourist destination not to be missed in the Central Highlands region and a symbolic work. of Vietnam's coffee industry, contributing to building Buon Ma Thuot into the "The Coffee City of the World"..

The 5th of Miss Grand International 2023 and young people celebrate the 5th anniversary of the opening of the World Coffee Museum and 20 years of G7 conquering the globe

In the celebration of "5 years - 5 million visitors - Millions of thanks to coffee lovers and enthusiasts" and "G7 - 20-year journey to conquer the globe", distinguished guests and a large number of tourists Guests were immersed in an atmosphere imbued with indigenous characteristics with traditional dances and music of the Central Highlands ethnic communities, combined with unique unique coffee cultural experiences right at the World Coffee Museum.

Guests attend the celebration "5 years - 5 million visitors - Millions of gratitude to coffee lovers and enthusiasts" and "G7 - 20-year journey to conquer the globe" at the World Coffee Museum

To mark the 5-year milestone of development of the World Coffee Museum (November 23, 2018 - November 23, 2023), it is also the 20th year that the G7 brand was born (November 23, 2003 - November 23, 2023). 2023), sharing the same desire to enhance the value of Vietnam's coffee industry, honoring the land of Buon Ma Thuot - home of the world's best Robusta coffee beans, the World Coffee Museum has officially opened the exhibition. with the theme: "5 years - 5 million visitors - Millions of thanks to coffee lovers and enthusiasts" and "G7 - 20 years of global conquest". Looking back at the 5-year journey with special marks of the World Coffee Museum, as well as the spirit of great aspiration and daring to challenge G7 to become a famous Vietnamese coffee brand around the world to bring to tourists. Guests and distinguished guests participating in the program left deep impressions. The exhibition will be open for visitors to visit until January 10, 2024.

The 5th of Miss Grand International 2023 visited the exhibition area "G7 - 20 years of global conquest"

In the celebration of "5 years - 5 million visitors - Millions of thanks to coffee lovers and enthusiasts" and "G7 - 20-year journey to conquer the globe", the World Coffee Museum announced The 5 millionth guest visited the unique, different - most special architectural work of Buon Ma Thuot Coffee Capital. Accordingly, the beautiful Melissa Tjemma Janneke Bottema - Miss Peace Netherlands, 5th runner-up Miss Peace International 2023 was fortunate to become the 5 millionth special guest of the World Coffee Museum. Unable to hide her joy at this surprise, beautiful Melissa Tjemma Janneke Bottema emotionally shared: "I was really surprised and touched to become the 5 millionth guest of the World Coffee Museum. This is the most interesting and unique museum about coffee that I have ever visited. Thank you and we hope that the World Coffee Museum and Trung Nguyen Legend Group will increasingly spread the love of coffee to the world community.".

Melissa Tjemma Janneke Bottema - Miss Grand Netherlands, 5th runner-up Miss Grand International 2023 has become the 5 millionth guest of the World Coffee Museum

With the desire to spread the love for coffee and the land of Buon Ma Thuot - home of the best Robusta coffee beans in the world, as well as to express gratitude to the community, the World Coffee Museum has opened its doors to all visitors. Guests come to experience, visit freely and receive meaningful gifts on November 23, 2023. Furthermore, visitors have the opportunity to receive precious books in the life-changing foundation bookcase and participate in exchanges and book signings with the 5th runner-up of Miss Hoa Binh International 2023.

Nguyen Thi Phuong Thao, a student at Tay Nguyen University said: "Had the opportunity to attend a special celebration and visit an exhibition introducing the 5-year journey of establishing the World Coffee Museum and 20 years The globally conquering G7 brand has inspired and motivated me and my friends a lot. We have a better understanding of the development potential of Vietnam's coffee industry globally and believe that the goal is to build our hometown of Buon Ma Thuot into a world coffee city, a destination for billions of people. It is completely possible to love and be passionate about coffee.".

Thousands of students in Dak Lak received precious books in the Life Changing Platform Bookcase signed by the 5th runner-up of Miss Hoa Binh International 2023.

Along with activities to thank visitors, the World Coffee Museum also organizes an online photo sharing contest on its fanpage for all coffee lovers and enthusiasts to share special moments. and the meaning associated with the World Coffee Museum. This special photo contest takes place from November 16-30, 2023 with many valuable gifts.

5 years - a symbol of Vietnam's coffee industry

The idea of building Buon Ma Thuot to become the global coffee capital of Founder - Chairman of Trung Nguyen Legend Group Dang Le Nguyen Vu was born more than 15 years ago. Including a world coffee museum built to become an architectural symbol, honoring the spirit of sustainability, looking out to the world, can help all coffee lovers and enthusiasts learn about about the creative journey of the coffee tree.

The World Coffee Museum is an important destination during the Buon Ma Thuot Coffee Festival

Positioned as a Living - Open - Interactive museum, "the museum of the future", the World Coffee Museum has brought different experiences - especially, contributing to changing the perception of museums for audiences. with Vietnamese people, especially young people. Once in operation, the World Coffee Museum has become an important place to organize activities to introduce the world's coffee culture. Here, visitors can experience many different activities - unique in the world such as: Show to experience the 3 Ottoman - Zen - Roman coffee civilizations combined with 3D mapping technology, a dance play telling the story of 3 coffee civilizations. coffee... In particular, with more than 15 thematic exhibitions that have been organized, millions of visitors have learned the intellectual values of coffee in many fields such as history, economics, science, art... At the same time, with the desire to promote traditional cultural values and help the local community access international activities, the World Coffee Museum has organized more than 350 cultural and artistic events. , gradually becoming the first coffee art creative center in Vietnam. During a visit to the World Coffee Museum, Mr. Thomas Gass - Swiss ambassador to Vietnam shared: "Thank you Trung Nguyen Legend for a very beautiful museum that can maintain coffee history and culture." world criticism.”“Cảm ơn Trung Nguyên Legend vì một bảo tàng rất đẹp, có thể duy trì lịch sử, văn hoá cà phê thế giới.”

Miss Tieu Vy and Miss Do Thi Ha enjoy exploring the three world coffee civilizations Ottoman - Roman – Thiền at the World Coffee Museum

During 5 years of operation, with unique programs and experiential activities about the culture and history of coffee of humanity throughout nearly 12 centuries, the World Coffee Museum helps "visitors immerse themselves in in coffee culture", according to the famous magazine National Geographic; and is 6/17 best destinations in Vietnam, according to Wanderlust - the UK's leading travel magazine. To date, the World Coffee Museum has welcomed 5 million visitors from more than 23 countries around the world, helping to promote Dak Lak's tourism industry to grow over 5.33% annually and create thousands of jobs for workers. local movement.

"The Tao of Coffee - Coffee Tao" - the first documentary about coffee and Vietnamese coffee culture produced by the famous media company Warner Bros Discovery in collaboration with Trung Nguyen Legend, was officially released from November 24, 2023 globally, will be a special mark to celebrate the 5th anniversary of the establishment of the World Coffee Museum, 20 years of the G7 coffee brand conquering the globe. According to Discovery's introduction, the film will bring a comprehensive view of the differences and specialties of Vietnamese coffee and coffee culture, about the land of Buon Ma Thuot, home of the best Robusta coffee beans. world, famous globally for its brands: World Coffee Museum, G7 Coffee, Trung Nguyen Legend Coffee World...

With continuous efforts and creativity, continuing the 5-year journey, the World Coffee Museum will continue to become a unique destination for coffee lovers and enthusiasts around the world, contributing to building the capital of Vietnam. Buon Ma Thuot coffee district becomes the "Coffee City of the world"./.