Traveling with Vietnamese coffee through two centuries
According to many studies, the development journey of Vietnamese coffee can be divided into three basic stages: the introduction stage from the late 18th century to the early 20th century; development period from around 1925 when coffee was grown on a large scale in Vietnam; and the reform period from 1986 to present, becoming the world's leading coffee exporting power. With the desire to introduce and clarify the unique - special - differences of Vietnamese coffee culture to the tourist community when coming to the coffee capital of Buon Ma Thuot, Trung Nguyen Legend and the World Coffee Museum continue Continuing to organize the thematic exhibition "Nearly two centuries of Vietnamese coffee conquering the world" from August 19, 2023 to November 2023.
Reconstruction of the laboratory and work of doctor, scientist, explorer A. Yersin on Hon Ba peak - Khanh Hoa. He was the one who explored and experimentally planted coffee trees in the Central Highlands provinces.
At the exhibition, visitors will be able to travel along the journey of coffee trees in Vietnam through two centuries from the lands and first coffee plantations in Vietnam; The process of exploring the potential of the Central Highlands in growing and developing coffee trees, helping Vietnam become the world's leading exporter of robusta coffee, conquering the global community of coffee lovers and enthusiasts.
With a lively and creative display, visitors will enjoy many unique spaces such as the living and working space of doctor, scientist, and explorer A.Yersin - an honorary citizen of the United States. Vietnam. During the period when coffee first appeared, he made many expeditions and experimentally planted coffee trees in the Central Highlands provinces, including present-day Buon Ma Thuot. Coffee shop spaces and hundreds of coffee cultural artifacts from the "stamp" period are recreated along with commercial shops, sidewalk coffee shops... during the period when coffee trees developed in Vietnam. Nam helps visitors experience and interact. When it comes to the period of innovation and integration from 1986 to present, the exhibition introduces 7 initiatives for the global coffee industry. Founder - Chairman of Trung Nguyen Legend Group Dang Le Nguyen Vu initiated the same journey. more than 2 decades of efforts to realize it. Symbolic works of Vietnam's coffee industry, national festivals to honor coffee culture; Shop spaces contribute to building the Vietnamese coffee brand globally. This is also the period when Vietnamese coffee grows from 258.7 million USD in 1996 and reaches 4 billion USD for the first time in 2022, increasing more than 16 times and exported to more than 80 countries around the world.
Tran Anh Hung - Best Director Cannes 2023 and actress Tran Nu Yen Khe visit the exhibition
Ms. Cam Thi Mon - Director of Ara-Tay Cooperative from Long Nghiu, Chieng Chung, Mai Son district, Son La province shared: "Intuitive and creative exhibition display space helps all units participate." Participants and visitors can clearly see that Vietnamese coffee has been upgraded to an enjoyment of coffee culture, not just a drink. We learned how to display and introduce, bringing interactive experiences and can be applied to the cooperative's own products in promoting and enhancing the value of coffee trees in Son La."
Convergence of famous coffee raw material regions in Vietnam
With the desire to build a community of coffee lovers and enthusiasts that is developed, creative, sustainable, innovative and responsible, the exhibition "Nearly two centuries of Vietnamese coffee conquering the globe" features Participation of coffee production and processing units with products meeting OCOP standards from famous coffee growing provinces in Vietnam such as: Dak Lak, Dak Nong, Kon Tum, Son La, Dien Bien , Quang Tri... In addition to introducing coffee products from famous raw material areas in Vietnam, participating units also introduced and displayed unique cultural products such as: working tools, brocade, Musical instruments... typical of each community are associated with coffee trees in each locality.
At the opening ceremony, Mr. Nguyen Quoc Te - Director of Hong Ky International Coffee Joint Stock Company from Tuan Giao district, Dien Bien province said: "In OCOP standards, in my opinion, the most important criteria to help The ability for coffee beans to improve their position and develop sustainably is the human factor, the strength of the local ethnic community that directly participates in the process of caring for and producing quality coffee raw materials. good quality for coffee products that meet OCOP standards".
Visitors to the space introduce iconic works of the Vietnamese coffee industry
Mr. Tran Dinh Trong - Director of Ea Tu Fair Service Agricultural Cooperative, Buon Ma Thuot City also shared: "I sincerely thank Trung Nguyen Legend Group for creating conditions for us to come to the exhibition to introduce introducing and displaying coffee products; At the same time, it creates valuable opportunities to connect and exchange with coffee cooperatives in other regions across the country. For many years, Trung Nguyen Legend is one of the leading coffee corporations, having actively promoted the Vietnamese coffee brand to the world market. Thanks to that, world customers have better understood the delicious quality of Vietnamese coffee with a variety of specialty coffees similar to other countries. With this spread, small and medium-sized businesses like us can also learn and contribute to building better Vietnamese coffee quality, while farmers also benefit when the value of coffee increases. Vietnamese coffee is increasingly improved.
Coffee exhibition is an activity held quarterly at the World Coffee Museum with the goal of: disseminating knowledge about coffee globally as well as introducing and clarifying the differences - especially special - unique of Vietnamese coffee culture to the world; building a community of coffee lovers and enthusiasts that is developed, creative, sustainable, innovative and responsible... Many domestic and international experts commented and highly appreciated the content professionally. as well as creative displays, bringing many experiences to visitors. Typical exhibitions include: "World Coffee History" (2019 and 2023); "Coffee - Magic medicine for the brain, Magic medicine for creativity"; “The art of enjoying coffee”; "Coffee civilization - A journey to discover human values"; “Coffee – the energy of artistic creativity”; “Coffee and the return to nature”; "Coffee - the energy of the knowledge economy"; “Coffee and mindful lifestyle”; “Coffee in the sacred lands of the East”; “Trinh Cong Son – Inspiration from Zen and Coffee”; Art photo exhibition "Vietnamese Coffee - the journey to create world cultural heritage"...
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According to Trung Nguyen Legend's vision, Vietnam's coffee industry can bring in profits of about 20 billion USD/year if we know how to do better today as well as build a national strategy for developing the coffee industry. get high.
With that vision, Trung Nguyen Legend always wonders: where is the Vietnamese coffee industry currently in that vision? Especially in the current context, the quality of Vietnamese coffee has begun to be recognized by experts in the global coffee and culinary industry, occupying a high position, meeting the world's strict standards. gender. In addition to key projects and works such as Coffee City - the first urban area built based on coffee inspiration in the world, including the World Coffee Museum and the hotel "La Forêt En Ville" and the conference center "The World Coffee Center"... Trung Nguyen Legend is also the organization implementing the process of proposing "Iced milk coffee", "filter coffee" of Vietnam and Buon Ma Thuot coffee growing region to become cultural heritage recognized by UNESCO; Accompanying to build the Buon Ma Thuot Coffee Festival into an international festival, accompanying Dak Lak province in the project of developing the Buon Ma Thuot brand to become "the world's coffee city".