Prof. Nguyen Van Huy, former Director of the Vietnam Museum of Ethnology and one of the leading experts in museums in Southeast Asia, shared: "I am fortunate to have been involved in the idea formation of a world coffee cultural museum from the early days, and I was truly captivated by the uniqueness and distinctiveness of the concept. The most impressive thing is that the museum itself is attractive enough to the world, but it is only a part of the Global Coffee Capital in Vietnam. Both Mr. Ama Galla, Vice Chairman of the World Coffee Museum, and I were fascinated by the idea of a living museum of coffee."

The Coffee World Museum is inspired by the philosophy of healing architecture and the quintessence of Indigenous culture.

The Coffee World Museum is shaped on the foundation of building towards a museum of global coffee cultural heritage. The difference and uniqueness of the museum is that it is a LIVING - OPEN - INTERACTIVE museum about global coffee culture and a virtual museum introducing a collection of thousands of artifacts.

The attraction of the museum comes first from the external architectural form and then from the internal exhibition space. The architecture of the Coffee World Museum has done that. The building is a complex of freely curved blocks, connected to each other through "touch points" on the winding and flexible curves. The building blocks interfere with each other to create a quite special, unique and new architectural shape, as if simulating symbols of ancient people, seemingly encoded and blended into the space of heaven and earth of the highland.