In 1927, Erich Burg, father of Jens Burg, founded the first coffee factory on Eppendorfor Street, Hamburg (Germany) called Burg's Kaffee Rosterei. People did this slowly as if enjoying the fun of the job. And more than half a century later, his son Jens Burg did the same as his father. The coffee roasting speed was not faster, but the coffee flavor was getting better and better. Jens Burg roasted and processed coffee without a flavor meter, he mainly worked with his eyes, nose and a lot of sensitivity from a person who "dedicated" his life to the flavor of coffee beans.
“I have complete confidence in handing over my child to Trung Nguyen because I want to contribute my part to building and forming a Global Coffee Capital built in Vietnam. This is my most practical and meaningful contribution at the end of my life.”
Jens Burg