Prof. Nguyen Van Huy, former Director of the Vietnam Museum of Ethnology and one of the leading experts in museums in Southeast Asia, shared: "I am fortunate to have been involved in the idea formation of a world coffee cultural museum from the early days, and I was truly captivated by the uniqueness and distinctiveness of the concept. The most impressive thing is that the museum itself is attractive enough to the world, but it is only a part of the Global Coffee Capital in Vietnam. Both Mr. Ama Galla, Vice Chairman of the World Coffee Museum, and I were fascinated by the idea of a living museum of coffee."