In 1927, Erich Burg, father of Jens Burg, founded the first coffee factory on Eppendorfor Street, Hamburg (Germany) called Burg's Kaffee Rosterei. People did this slowly as if enjoying the fun of the job. And more than half a century later, his son Jens Burg did the same as his father. The coffee roasting speed was not faster, but the coffee flavor was getting better and better. Jens Burg roasted and processed coffee without a flavor meter, he mainly worked with his eyes, nose and a lot of sensitivity from a person who "dedicated" his life to the flavor of coffee beans.
To be able to work in such a "lazy" way, Erich Burg had to go through a crisis with the disappearance of hundreds of coffee roasters in Hamburg in the 1950s due to falling coffee prices. And it took a passion for coffee for his small coffee shop on the street to survive until now.
After the results of his 10 years of hard creative work recognized by everyone, Jens Burg started working on his own Coffee Museum. He said: "The appearance of giant coffee corporations such as Jacobs, Darboven... has caused many artisanal coffee shops to close due to not being able to compete and not having enough equipment to prepare and produce coffee. The coffee tools and equipment were thrown into the landfill. This makes me extremely sad. To save the memories, I spent more than 20 years collecting them all and in 2000 my rich collection officially became the Coffee Museum located on an area of 350 m2 at number 23-25, Munster Road".
From Jens Burg's small coffee factory to the Coffee Museum next door, there wouldn't be much of anything special, if it weren't for the fact that he was once a "sinner of the pinnacle of decadence" because he was accused of "adding flavors to coffee". Flavored coffee is very common today, diners can enjoy coffee flavored with orange, raspberry, cinnamon... But, at the time when Jens Burg experimented, it was an action that most coffee connoisseurs regarded as "stupid and shocking". For them, coffee should just stop at the coffee flavor.
In this museum, visitors can find the smallest charcoal coffee roasting pan, coffee grinders, coffee cups, specialized tools, advertising labels from ancient times, and brewing tools to create those special coffee scents...
In 2007, Chairman of Trung Nguyen Group Dang Le Nguyen Vu visited the Jens Burg Museum and during the next 3 years, he was determined to pursue the goal of owning the museum's artifacts. The enthusiasm of Founder - Trung Nguyen Legend Group Dang Le Nguyen Vu made Jens Burg believe that he met the right person who "lives for coffee" to take over the museum. In September 2010, more than 10,000 coffee museum artifacts of Jens Burg arrived in Vietnam and were brought to the coffee capital of Buon Ma Thuot, Vietnam.