Celebrating 20 years of Service Journey, announcing new Name, Vision, and Mission. Trung Nguyen Legend Coffee Space - The Energy Coffee That Changes Life became the largest coffee shop chain in Southeast Asia.

Donating 2 million life-changing books in the Journey of Great Will – Nation-building Startup for 30 million Vietnamese Youth.

• 8:00 – 17:00
• Monday - Sunday.
• Open in the evening on major holidays

Celebrating the 10th anniversary of the birth of the G7 brand, marking 3 years of leading market share and being the most popular brand.

The Journey of Great Will – Nation-building Startup spread widely with the Future Creation contest and the 2nd Creative for Vietnamese Aspiration Festival attracting 100,000 participants.

Trung Nguyen coffee brand was most loved by Vietnamese consumers, with 11 million/17 million Vietnamese households choosing to buy Trung Nguyen coffee products.

Launching the Journey of Great Will – Nation-building Startup with the Creative for Vietnamese Aspiration Festival attracting more than 50,000 participants.

Right from the early days, even though it was just a small sign "Trung Nguyen Coffee Company" at a coffee roasting facility of a few square meters, the logo "Trung Nguyen Coffee Company" expressed the desire to conquer the world with the symbol of the arrow reflecting the communal house in the Central Highlands - where Trung Nguyen Legend Group was founded.

The image of an arrow pointing straight to the sky represents the will to conquer the peak, the desire to rise and develop beyond measure. The three white lines on the logo are a stylized image of the entrance to a stilt house, demonstrating the company's culture of always wanting to maintain its Indigenous cultural identity. White symbolizes purity, each white line represents an element of Heaven - Earth - Humanity in Eastern philosophy.

• 7% for groups over 50 people
• 10% for groups over 100 people
• 15% for groups over 200 people 

Trung Nguyen coffee products were exported to more than 60 countries globally, became a cultural ambassador brand, chosen as gifts for world leaders and politicians.

The G7 instant coffee brand was born with the event "G7 Instant Coffee Festival" at the Reunification Palace on November 23, 2003, attracting thousands of participants and making its mark with a blind test where consumers would pick their preferred instant coffee brand between G7 and the international leading brand. As a result, 89% of people chose G7.