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About Us

2023

Opening of Trung Nguyen Legend representative office in Seoul, Korea.

Accompanying to build Buon Ma Thuot City to become the world's Coffee City.

Trung Nguyen was the most chosen coffee brand, according to Kantar's announcement

Groundbreaking for the hotel complex "La Forêt En Ville" and the convention center of "The World Coffee Center".

Celebrating 20 years of the G7 brand conquering the globe and 5 years of the Coffee World Museum coming into operation.

2022

Launching the Trung Nguyen Legend Coffee World model in Vietnam and China.

Announcing the Journey to experience the Mindful Lifestyle.

Forbes Vietnam magazine honored Trung Nguyen Legend as "Awakening Brand".

Launching the world's first dance play called "Tale of 3 Coffee Civilizations".
 

2021

Officially introducing the Coffee City project - the first and largest coffee eco-urban in the Central Highlands with the vision of becoming an exemplary Urban - A mindful community with a series of other destinations such as: Gym – Yog – Archery center, Arabian horse-riding range, Zen garden…

2020

Launching the experiencing show of Three Coffee Civilizations: Ottoman – Thiền (Meditation) – Roman, one of the different, special and unique new coffee tourism products, meticulously researched and created by Trung Nguyen Legend.

 

2019

Launching Trung Nguyen E-Coffee retail chain.

 

How many objects are exhibited at The World of Coffee Museum? Where were these objects from?

Currently, over 10,000 objects are in the possession of The World of Coffee Museum. They came from all around the world, from England to Germany, France, Italy, Netherlands, Ethiopia, Turkey, China, Vietnam etc.

2018

Inauguration of the Coffee World Museum under the Coffee City project - a symbolic project for Vietnam's coffee industry in the "Global Coffee Capital" Buon Ma Thuot.

Launching Trung Nguyen Legend energy coffee product line.

Launching the Journey from the Heart – the Journey of Great Will – Nation-building Startup for 30 million Vietnamese Youth to all parts of the country.

 

What kind of activities does The World of Coffee Museum have?

Activities from clubs such as: meditation club, coffee club, book club; special discovering activities and experiences; activities related to coffee industry; activities related to civilization preservation; and special activities on national holidays.

2017

Officially opened a representative office in Shanghai, China - one of the world's leading commercial and financial centers.

 

What makes The World of Coffee Museum different from other museums?

It is the first coffee museum in Vietnam and is an idea destination for coffee lovers around the world with an exhibition space that can interact with visitors (sound, sight, taste, smell, and touch); the open exhibition space helps expand activities in Body - Soul - Mind, with the Spirit of Coffee and enlarging your mind, your knowledge, your vision as our core values.