With the desire to bring Vietnam's coffee industry to a new level, enhancing the value of coffee not only as a drink but also at the level of cultural coffee, art coffee, spiritual coffee... to philosophical coffee; worthy of its position as the world's coffee powerhouse, Trung Nguyen Legend and the Coffee World Museum have devoted themselves to researching and learning about Eastern cultural philosophies, including the quintessence of Japanese Tea Ceremony... along with tools and gears to create the "Thiền Coffee Civilization".
The tea ceremony, or in literal translation, "the way of drinking tea," is the art of enjoying tea in Japan. The tea ceremony, dated around the end of the XII century, is a small part of the traditional Japanese omotenashi culture. “Omotenashi” (to treat), means: “to please others by treating them with respect”.
The Japanese went from just brewing and drinking tea to finding a way to enjoy it and ending up with the famous tea ceremony. This is a constant process that the Japanese spent years perfecting. They have transformed the foreign tea culture into a religion, an art of living of their own, genuinely living to its name. In addition to being a lifestyle and set of rules for enjoying tea, the tea ceremony is also a powerful method of spiritual cleansing through: Be one with the nature first, and then you'll have a solid foundation on which to build your intellect, strengthen your moral fiber, and eventually achieve enlightenment. Not only is the act of drinking tea an integral part of the Japanese tea ceremony, but so are the warmth of the host, the elegance of the teaware, and the use of time-honored techniques. Hospitality is all about making the other person feel welcome and appreciated by pampering them with attention to detail and going above and beyond their expectations. The Japanese treat the tea ceremony as a once-in-a-lifetime occasion to show hospitality and celebrate the company of friends and family.
There are four guiding principles of the Tea Ceremony: Harmony (Hòa), Respect (Kính), Tranquility (Thanh), and Innerpeace (Tịch) (和 - 敬 - 清 - 寂). In Buddhism, a "finger pointing to the moon" is a common metaphor. There is a destination at the end of the Tea Ceremony where "tea is both good and bad," which is a broad but accurate description of the journey the Tea Ceremony represents. The Tea Ceremony, like so many other things, is best learned through practice. The Tea Ceremony is part of the "self-mastery" culture, in contrast to dependent cultures.