Coffee is an important factor promoting the process of creating a new economic civilization, operating in harmony with the environment, ensuring a sustainable and prosperous future for both ecology and humanity.
The world economy is operating on the basis of a materialistic and reputational consumer economy. Materialism is almost equated with wealth and a happy life. For a long time, commodity economic growth has become the central goal, occupying the top priority position in the development strategies of countries around the world. Pursuing material happiness through an excessive consumer lifestyle ultimately leads to imperfections and suffering too many interconnected instabilities. A series of intertwined crises in climate change, economics - finance, energy, food, poverty, epidemics, human and social ethical crises, etc. have severely affected the global development value system, even for the most successful countries.
In that context, it is clear that developing a green economy is an inevitable path to solve existing instability problems. A green economy clearly connects 3 elements: economy - society - environment, aiming to achieve a humane and prosperous life based on the balance between nature and people, between individuals and society as well as between generations. Following this trend, the coffee industry is fully capable of meeting the conditions for sustainable green economic development.