Trung Nguyen coffee products were exported to more than 60 countries globally, became a cultural ambassador brand, chosen as gifts for world leaders and politicians.

The G7 instant coffee brand was born with the event "G7 Instant Coffee Festival" at the Reunification Palace on November 23, 2003, attracting thousands of participants and making its mark with a blind test where consumers would pick their preferred instant coffee brand between G7 and the international leading brand. As a result, 89% of people chose G7.

Successful franchising in Japan and Singapore. Announcing the slogan: "Unleashing creativity", with products distilled from the best coffee beans, modern technology, unique Oriental recipes that cannot be copied, combined with the ultimate passion that has helped Trung Nguyen conquer consumers across the country.

The first Trung Nguyen Legend coffee shop was opened in Ho Chi Minh City, the first step for the formation of Trung Nguyen café system in provinces and other cities in Vietnam and other countries around the world.

On June 16, 1996, Dang Le Nguyen Vu founded Trung Nguyen in Buon Ma Thuot city – Vietnam’s coffee capital. The initial capital investments consisted of an old bicycle, faith and strong will of youth as well as an aspiration to build a globally famous Vietnamese coffee brand.