With the mission of contributing to making Buon Ma Thuot become the global coffee capital, making Dak Lak a destination for more than 2.5 billion coffee lovers and enthusiasts worldwide, the Coffee World Museum is positioned to become "Museum of the future", Living: dynamic in display and exhibition; a place to absorb contemporary values and the evolution of life without being restricted by the concept of "museum" in the old way of thinking; Here there is an Open exhibition space: open to activities on Body - Heart - Mind with the core value of Coffee Spirit; expanding thoughts, knowledge and vision; There is Interactive space for visitors to experience the five senses (hearing, seeing, tasting, smelling, touching).