Right from the early days, even though it was just a small sign "Trung Nguyen Coffee Company" at a coffee roasting facility of a few square meters, the logo "Trung Nguyen Coffee Company" expressed the desire to conquer the world with the symbol of the arrow reflecting the communal house in the Central Highlands - where Trung Nguyen Legend Group was founded.
The image of an arrow pointing straight to the sky represents the will to conquer the peak, the desire to rise and develop beyond measure. The three white lines on the logo are a stylized image of the entrance to a stilt house, demonstrating the company's culture of always wanting to maintain its Indigenous cultural identity. White symbolizes purity, each white line represents an element of Heaven - Earth - Humanity in Eastern philosophy.