Coffee City - a project of international stature, containing the enthusiasm and spirit of service and gratitude to the starting place of Trung Nguyen Legend Group; is the core urban area of the Central Highlands region with the goal of realizing the aspiration of making Buon Ma Thuot become the global Coffee Capital, becoming the destination for more than 2.5 billion coffee lovers and enthusiasts worldwide.

Having a vision of becoming an Exemplary City - A Mindful Community with ecological living spaces that are different - special - unique and unprecedented in Vietnam following the Green - Identity - Prosperity lifestyle, focusing on quality and harmony between people and nature, the Coffee City has been built based on the philosophy of healing architecture with unique architectural works, attracting millions of tourists to visit each year such as Coffee World Museum, Zen Garden, Gym - Yoga - Archery sports complex, Arabian horse riding practice area - 3D Golf, Culinary Cultural Center of 3 regions... In 2023 - 2024, Trung Nguyen Legend continues to build the hotel complex "La Forêt En Ville" and the convention center "The World Coffee Center" as well as Loving kindergarten and Happy elementary school - one of the important amenities of the project.

THE COFFEE CITY not only contributes in many aspects to the economy of Buon Ma Thuot city, especially in the field of trade connection for the domestic and international coffee industry. Moreover, this place is built to become an exemplary City - Mindful Community through Hearted-Civilization Bookcase and Light Library - a place to converge, honor the intellectual value of humanity, offering the intellectual energy that can create material foundations, physical training, and change to a better lifestyle.