theMay – Cultural quintessence of ethnic groups


theMay – a creative jewelry brand made from handmade fabrics by ethnic minority women in Vietnam, founded by Vu Thi Thanh Van, a young girl with a strong love for brocade and traditional culture.

Vu Thi Thanh Van’s idea of starting a business with traditional handmade products came from her business trips, when she could not find culturally specific products suitable for contemporary fashion to give as gifts to her friends and colleagues. Since then, she has researched to design jewelry products, accessories based on brocade of ethnic minorities: Ba Na, Cham … and Bau Truc pottery, Ninh Thuan.

theMay product is a combination of traditional brocade material and modern design with uniqueness – applicability – artistry, with the desire that when it comes to Vietnamese fashion, we not only have Ao Dai (“long dress”), Non La (“conical hat”) but also products from Tho Cam (brocade).

Immediately upon launch, theMay’s products have received the attention and acceptance of many young people because of their creative, diverse designs that are easy to be combined with many contemporary fashion styles.

Vu Thi Thanh Van – Founder & CEO of theMay

  • Born in 1993, majoring in foreign economics – Foreign Trade University, Ho Chi Minh City
  • 4 years working at Asahi Kasei Corporation, one of the largest energy and chemical groups in Japan.
  • Established theMay brand in 2018, creating exclusive jewelry designs from handmade fabrics by ethnic minority women in Vietnam with the goal of promoting Vietnamese culture through fashion.
  • Typical collections: Po Inu Nagar (the goddess who created Champa); Sunshine and Moonlight (symbol of Ba Na ethnic culture), Tet – Moment (inspired by Vietnamese Lunar New Year); Ariyana (inspiration of Cham culture)…